About Us

At RootedRare, we’re more than a small business — we’re a bridge between tradition and modern style.
RootedRare was founded with a simple mission: to share the beauty of handcrafted, sustainable products made in Pakistan with the world. What started as a small side hustle has blossomed into a growing online brand that celebrates art, culture, and conscious living.

✨ Our Story

RootedRare began as a creative idea — to design products that carry both craftsmanship and meaning. From our workshop in Pakistan, skilled local artisans bring each design to life, blending timeless techniques with contemporary flair.

Our first product line, the Canvas Tote Collection, embodies this philosophy perfectly. Each design — from the Triple Bloom to the Wild Meadow — is inspired by nature, art, and everyday elegance. These totes are crafted from eco-friendly cotton canvas, printed with minimal waste, and made to last.

Every RootedRare tote is created with care, ensuring durability, comfort, and style — so you can carry a piece of art wherever life takes you.

👜 Made in Pakistan, Loved in the USA

We’re proud of our roots. Every bag you buy supports local craftsmanship and small-scale production in Pakistan — empowering artisans, promoting fair work, and contributing to sustainable livelihoods.

Through our online stores in the United States, we bring these handcrafted products directly to you. By keeping our production local and our reach global, RootedRare connects two worlds — where handmade meets modern lifestyle.

🌍 Our Vision

To build a global brand that celebrates cultural artistry, sustainability, and simplicity. We aim to expand beyond tote bags into a range of artisan-made lifestyle goods — each piece rooted in tradition and designed for modern living.

❤️ Our Promise

RootedRare stands for authenticity, sustainability, and empowerment. When you shop with us, you’re not just buying a tote bag — you’re supporting a small business that values craftsmanship, community, and conscious choices.

Rooted in Craft. Rare in Design.